Beautilogy, Beauty

A Guide for Cruelty Free Cosmetics Products

cruelty free brands

 Being a somewhat beauty-blogger-who-choose-to-be-an-ethical-buyer is something difficult to realize, specially if you stay in Indonesia.  I mean, when I look upon list of cruelty free cosmetics products, about 90% I can not find those I wish sold here. But even though some of it are here, like LUSH Indonesia (but according to this news, the counter closed on 2009, sadly) I still can not afford it. I mean, gosh, is there any alternative that commoners like me could even buy? 

The great news, there are some people who utilize the importance “back to nature” thing, so there are some local beauty brands finally have been made (yay!), thank God I appreciate their effort to create products I hope suits me.  I mean, since my SD and psoriasis appeared at 2013, I almost went crazy trying to find the best skincare and body care to at least reduce those flaky skin. Some organic natural products that might help my issue is somewhere out of my reach ; first obstacle because I don’t have credit card (I’ll be penniless if I have, still can not control my obsession with shopping), and the second, too expensive (in this state being an Indonesian is an unfavorable,  curse you currency exchange!). 

This  is gonna be a long post so if you do not want to stay tune reading all, I make table of contents below.

So, why I talk about this all the way?  Simple; my problem makes me start to have concern with cruelty free cosmetics products.  I have to migrate from using commercial products to more natural products, and so, why I do not care with cruelty free things?  When I read article on Muslimah’s Musings and Animal in Islam, I can not stop the creeps given by the fact that  a Muslim can be sinful for using illicit materials or torturing animals for his life .  I mean, as a mother of 3 cats, I really care them a lot and could not stand the fact cats also be experiments to make drugs also cosmetics. In order to avoid that, I try not to use any kind of animal testing products and also not to buy from pro-Israel’s companies.


I am not a muslim. I think it is alright not to use animal testing products, though.

I do believe all of us are taught not to disturb the nature. So it is fine, and actually I do appreciate everyone who has the same opinion as mine, despite of we have different races, religions, beliefs, and so on.

I have talked about this before on my late post: Ethical Beauty.



 For this, I am not so strict in terms of determination, because I think if there is already a halal logo then the product is safe to use and does not use animals to test the products. However, because there are many foreign products that are also used by beauty lovers in Indonesia, it should be noted that there are logos that can be trusted  the products are safe (although I can not guarantee that there is no animal content in the product). 

But, there are 3 criteria have to meet to be a cruelty free companies, according to Cruelty Free Kitty.

1. The finished products is not tested on animals

Be weary of statements like “finished product not tested on animals” or  “not tested on animals” on cosmetics packaging. The ingredients, perhaps tested on the animals.

2. The ingredients are not tested on animals

Cosmetics company work with many suppliers which supply them ingredients for cosmetics.  So, is it truly not tested on animals? Sometimes, suppliers perform test on animals to make sure the safety of the ingredients. So, we can’t be sure if this is 100% cruelty free or not.

3. Do not test on animals when required by law

Chinese markets are the largest market in the world, what kind of companies don’t want to make profit from there? But because the government allow animal testing for their safety, we still can’t be sure if the company 100% cruelty free. Also, there are lots of parent company who still doing it when required by law. I personally prefer buy cosmetics that are included in the cruelty free lists of trusted organizations like JAVA (Japan), KARA (Korea), PETA, Leaping Bunny,  and MUI (Indonesia). 

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And what are the logos we can trust?



If you find this logo on your cosmetics, congrats!  This is one of the trusted and accepted organizations that maintain cruelty free products. On the PETA website, most of the listed products are cruelty free from Western products.

Leaping Bunny 


This is Leaping Bunny’s logo. More than PETA, Leaping Bunny is very trusted, but Leaping Bunny only certifies cosmetics as being cruelty free. So if there is a company who makes drug and cosmetics, and tests drugs on animals, it still can be certified as cruelty free company.

I know, switching brands is not like switching socks.  Just how many rupiah or bucks you spend to buy all those you own , but there always  a sacrifice if you want to change. I do not recommend changing drastically, though, because when I started to use no-poo method, I had waited about 4-8 weeks before I could use natural shampoo. So, just do some research on alternative and start to make more considering about what to buy, by searching the ingredients and check out blogs which have started  cruelty free campaign. 

It is still up to you whether you want to follow or not, but I really hate their oppression. I mean, limited hours of electricity supply, no access to clean water which leads to diseases being spread, vital medical supplies being blocked from entry into the country? Are those in line with human rights have been made? And actually just a tiny winy of these companies brands on the list of cruelty free cosmetics products, so why not avoid it at all?  





Orange: Online Only || Pink: Offline Only || Sky Blue: Both Buy Online & Offline
  • Aerin
  • American Beauty
  • Aramis
  • Aveda (Test when required by law; sold in Indonesia)
  • Becca
  • Bobbi Brown (sold in Indonesia)
  • Bumble and Bumble (sold in Indonesia)
  • Clinique (sold in Indonesia)
  • Coach Cosmetics
  • Darphin
  • Donna Karan / DKNY (sold in Indonesia)
  • Ermenegildo Zegna
  • Flirt!
  • Goodskin Labs (sold in Indonesia)
  • Grassroots Research Labs
  • Jo Malone
  • Kiton
  • La Mer
  • Lab Series Skincare for Men
  • MAC (sold in Indonesia)
  • OJON
  • Origins (sold in Indonesia)
  • Smashbox (sold in Indonesia)
  • Too Faced (PETA certified, sold in Indonesia)



Orange: Online Only || Pink: Offline Only || Sky Blue: Both Buy Online & Offline
  • Biotherm (sold in Indonesia) 
  • Cacharel (sold in Indonesia)
  • Clarisonic (sold in Indonesia)
  • Diesel
  • Essie (sold in Indonesia)
  • Garnier (drug store, I rather put this as an offline product; sold in Indonesia)
  • Giorgio Armani Beauty (sold in Indonesia)
  • Helena Rubinstein (sold in Indonesia)
  • Inneov (sold in Indonesia)
  • Kerastase (sold in Indonesia)
  • Kiehls (sold in Indonesia)
  • Lancome (sold in Indonesia)
  • La Roche-Posay (sold in Indonesia)
  • L’Oreal Paris (drug store, I rather put this as an offline product; sold in Indonesia)
  • L’Oreal Professionnel (drug store,  I rather put this as an offline product; sold in Indonesia)
  • Matrix
  • Maybelline New York  (drug store, I rather put this as an offline product; sold in Indonesia)
  • Mizani
  • NYX (PETA certified, sold in Indonesia)
  • Paloma Picasso (sold in Indonesia)
  • Pureology
  • Redken
  • Rogers&Gallet
  • Sanoflore
  • SkinCeuticals
  • Softsheen Carson
  • Shu Uemura (sold in Indonesia)
  • Shu Uemura Art of Hair
  • The Body Shop (Leaping Bunny certified, sold in Indonesia)
  • Urban Decay (Leaping Bunny certified, sold in Indonesia)
  • Vichy
  • Viktor & Rolf
  • Yue Sai
  • Yves Saint Laurent Beaute (sold in Indonesia)



Orange: Online Only || Pink: Offline Only || Sky Blue: Both Buy Online & Offline
  • CoverGirl (sold in Indonesia)
  • Head & Shoulders (sold in Indonesia)
  • Herbal Essences (sold in Indonesia)
  • Olay (sold in Indonesia)
  • Pantene (sold in Indonesia)



  • Clean&Clear (sold in Indonesia)
  • Neutrogena (sold in Indonesia)



  • Almay (sold in Indonesia)
  • Revlon (sold in Indonesia)
  • Ultima II (sold in Indonesia)


Okay, it is amazing how many animal testing products (especially support Israel) are sold in Indonesia, and it is already so inherent. So it is difficult for those who are accustomed to using certain products to switch to another .

But it doesn’t mean the end of the world if you have decided to support cruelty free campaign.  There are lots of alternative you can use  (yay!).  And because I am a K Beauty Junkie, I  will list cruelty free K beauty brands.


 Too small to read?  This is the list that is divided to 4 categories, 3 indicators:

  • No animal testing 
  • No animal ingredients 
  • Doesn’t export to China
1: no animal testing and ingredients; doesn’t export to China
ECO ROUND (Malgeunnara) (detergent and body care)
aida cosmetic
onsiya (hair and body care)
Sugar StripEase (hair removal)
with my
The soonsoo
2: no animal testing; doesn’t export to China

3: no animal testing and ingredients
Half Moon Eyes

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4: no animal testing
Note: There are several brands do not included here such as COSRX and RE:P, although they are cruelty free brands. I don’t know why they don’t register yet on KARA.  I am in love with COSRX (see interview here) so as long there is a reply from them it is enough to make sure they do not test on animals.

Of course because I also use local products (many are really qualified), I put the list here. I believe if it is on LPPOM list, can be considered safe to use.

Actifem Female Hygiene (certified until: December 6, 2018)

Aladerm (certified until: December 6, 2018)

Amaranthine (certified until: December 6, 2018)

Aphroderma (certified until: December 6, 2018)

Biocell (certified until: March 31, 2017)

Caring Colours (renewal process)

Emina (?, already MUI certified)

Fanbo  (certified until: August 19, 2017)

Gizi Indonesia (certified until: May 24, 2018)

Hazeline Indonesia (certified until: November 24, 2017)

Hydraline (certified until: December 6, 2018)

Immortal Cosmetoceutical (certified until: December 6, 2018)

 Khalisa Lip Care (certified until: February 2, 2018)

Lip Ice (certified until: February 2, 2018)

Make Over (certified until: December 6, 2018)

Marcks Venus (certified until: August 19, 2017)

Marina (certified until: November 1, 2018)

Mazaya (certified until: December 6, 2018)

Mineral Botanica (?, but already MUI certified)

Moor’s Professional Make Up (certified until: March 31, 2017)

Muslimah Almeera Non Alcohol Perfume  (certified until: January 13, 2017)

 Mustika Puteri (certified until: March 31, 2017)

Mustika Ratu (certified until: March 31, 2017)

PAC (renewal process)

Polka Beauty (?, cruelty free, already MUI certified)

Purbasari (renewal process)

Putri Spa Series Olive Body Scrub (certified until: October 11, 2018)

Ratu Mas (certified until: March 31, 2017)

Rivera (certified until: August 19, 2017)

Sariayu (renewal process)

Solusi Organic Belia (renewal process)

Sophim (certified until: August 19, 2017)

Theraskin (certified until: November 24, 2017)

 Wardah (certified until: October 11, 2018)

Zoya Cosmetics (renewal process)

There are also local products which have not been certified. I can not guarantee that all of these ingredients are halal, but by virtue of their reputation, their products are made  by a reliable process.


BLP Beauty

Evete Naturals

Inez Cosmetics



My Beauty Story (few have MUI certified)

Rollover Reaction


The Bath Box

Utama Spice

 Votre Peau

These are 2 trusted cruelty free blogs I know.

Logical Harmony

Cruelty Free Kitty

Because those are really long lists, here I include some brands that sold in Indonesia.

Anastasia Beverly Hills


BAREMINERALS (Owned by Shiseido)






ECOTOOLS  (100% Vegan)















NARS (Owned by Shiseido)








TARTE (Owned by Kose)



ZOYA (100% Vegan)

I almost have no info about the complete list similar to Korean brands because of my language limitations and also you must be clever to find the right keywords to find the list. The good news, I found the list sold in Japan here, but because there are still unclear brands that really avoid animal testing or not exported to China, here I type again those brands I know.

Aromatherapy Associates

Aubrey Organics
Country & Stream




Kawai Cosmetics


Mary Keiko Cosmetics

Matsuyama Oil

Miyoshi Soap

Natural House

Nina Ricci Japan

Oshima Tsubaki Hair Care Oil







Susie NY





Sources: [1][2][3][4][5], [6]

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  • Reply NINDY

    Halo, thank you for the information. List-nya ngebantu banget

    Cuma aku masih rancu, keterangan sold in Indonesia (list animal testing brands) itu maksudnya officially sold atau bisa dibeli via online shop atau jastip gitu yah?

    Soalnya beberapa merk yang kamu sebutin nggak punya gerai resmi di Indonesia tapi tertulis sold in Indonesia, aku nangkepnya kayak officially distributed gitu.

    Merk kayak Becca, La Mer, dan beberapa merk lain juga bisa dibeli di online shop sih meski nggak dijual resmi di Indonesia.

    Mungkin bisa diperjelas kali yah biar nggak miskom

    Mei 3, 2017 at 3:08 pm
    • Reply Azzahra R Kamila

      Hi, sebelumnya maaf ya telat bales. Untuk masukannya oke banget, nanti saya bakal update supaya lebih jelas keterangannya, makasih ^^

      Mei 12, 2017 at 1:55 pm
  • Reply Adinda

    Hi! Really appreciate your effort on this cruelty-free info.
    Tapi setau aku Becca, NYX, Too Faced, The Body Shop dan Urban Decay tergolong cruelty-free dan bisa ditemukan di dalam list Cruelty Free Kitty dan Logical Harmony. Memang parent company nya tidak cruelty-fee sih (L’Oreal & Estee Lauder), tapi at least brand2 tsb masih kok 🙂
    Anyway, I’ve been a cruelty-free user since 2012 dan so far paling aman ikutin brand2 yg ada di blog2 tsb. Bisa juga baca blog Ethical Elephant (, dia spesialis untuk vegan brands. Hope it helps 🙂

    Juni 19, 2017 at 6:24 am
    • Reply Azzahra R Kamila

      Hai, seneng ketemu sesama pengguna cruelty free products 😀
      Iya, memang beberapa brand dari L’Oreal sama Estee Lauder ada yang CF, saya tandai dengan tulisan “PETA certified” karena PETA approve bahwa mereka termasuk brand CF.

      Saya nggak maksa orang ngikutin saya sih, aturan saya emang lebih strict, tapi saya cuma menghimbau supaya pakai produk CF dan kalo bisa Israel free, hehe. Blognya yang kamu sebut baru dengar, nanti saya coba cek. Makasih ya infonya

      Juni 19, 2017 at 11:11 am
      • Reply nilla

        cf free, israel free hihi ak ijin bookmark yaa ini bantu banget!!
        jazakillah :)))

        Maret 19, 2019 at 3:41 pm
  • Reply Au

    Hi, just sharing an opinion, untuk brand Indonesia kayaknya harus lebih dicermati dan nggak cuma berpatokan ke LPPOM. Soalnya kayak product2 Colgate di sini aja ada di sini terakreditasi halal dengan logo halal MUI bisa kelihatan di packaging2nya, sedangkan Colgate sendiri termasuk yang mengakui they still conduct animal testing & sells in China. So far yang aku tau, untuk merk make up lokal yang nggak conduct animal testing dan nggak dijual di cina itu produk2nya Martha Tilaar. Sisanya aku masih was-was soalnya nggak pernah nemu yang at least di packaging/socmed/websitenya berani state “no animal testing”. And for international brands kayaknya kamu perlu remove NARS deh karena NARS udah officially announced that it was going to start selling in China last year. Just my two cents, hope it helps.

    April 23, 2018 at 1:37 pm
    • Reply Azzahra R Kamila

      Hi thank you opininya, ya! Ini kebetulan posting lawas sih jadi emang harus diperbaiki lagi. Sayangnya setauku di Indonesia itu peraturan cruelty free masih kurang jelas. Colgate karena terbukti dijual di China jadi gak bisa dibilang cruelty free. Jadi alasan kenapa aku berpatokan halal = no animal testing itu karena di hukum Islam sebetulnya halal itu bisa dikategorikan no animal testing. Tapi opinimu itu bagus banget, nanti kalau ada waktu aku bakal edit lagi postingan ini

      Mei 5, 2018 at 3:29 pm

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